Gulder has remained the Ultimate beer for over 40 years, with numerous accomplishments that makes it Nigeria’s quintessential alcoholic beverage.
As the brand introduces its first new bottle in 44 years, Obiageli Dunu highlights some interesting facts about ‘The Ultimate Beer for Men’.
1. SPANISH ORIGIN – The name ‘Gulder’ originates from an associated brewery, Compania Hispano Holandes de Carvezez SA in Spain where it was originally being imported from before local production commenced in Nigeria 1970 and it has not looked back since then.
2. ‘EBUBE DIKE’ the Strong man- the new Gulder bottle was made for the tough but suave individual; confirming the status of strength on every consumer.
3. FOR MEN- With its well-defined masculine features, the bottle is tailor-made for the strong and active man as he goes about his daily activities.
4. EXPORTATION: the Ultimate beer ‘Gulder’ is currently exported to the UK, US, Virgin Islands, Italy and Kenya. It is fast becoming the drink of choice across many continents
5. G.U.L.D.E.R EMBOSSMENT ON BOTH SIDES OF THE BOTTLE - As pioneers of many firsts, the innovative brand is the first beer to emboss its name on both sides of a bottle. The name ‘Gulder’ runs from the base to the shoulders of the new bottle.
6. ATTRACTIVE GOLDEN STANIOL - The new bottle comes with a stunning gold staniol (Gold foil). This attractive wrap is hard to miss and is also an ultimate sign of authenticity.
7. UNIQUE LABEL DESIGN- When you hold the new bottle, you can’t help but notice the symbolic helmet on the label design, which is strategically located at the centre of the bottle.
8. STRONG FLAVOUR- The ultimate beer is made from the finest ingredients that blend perfectly to produce a distinctive strong flavour.
9. SAME GULDER TASTE WITH A NEW IDENTITY- Inside the new bottle is the same extra matured quality premium beer made from the finest and purest ingredients that gives it a refreshing bitter taste.
10. A MILLION SALES IN ONE YEAR - Gulder recorded fantastic success and rapid growth with volume sales of 1.5 million cartons in 1973 to 5.9 million in 1978 and 15.3 million cartons in 1983.
11. MERIT AWARD- As a recognition for excellence, Gulder won the Merit Award for high quality from the Nigerian Standards Organization strengthening the company’s reputation.
12. FIRST BEER IN A BROWN BOTTLE- Amazingly in the history of beer brands, Gulder was the first beer in Nigeria to be produced in a unique brown bottle.
13. SAME QUALITY, SAME GREAT TASTE – For the first time in 44 long years of Gulder’s existence, the classic brown 60cl bottle has been reborn while the beer still retains its premium taste and quality.
14. PREMIUM BRAND, NEW BOTTLE- Gulder has successfully given its consumers bragging rights from the moment the new bottle launched. The brand has successfully set new values for the ‘Gulder man’
15. GULDER ULTIMATE SEARCH- Gulder is behind the 1st ever all Nigerian reality TV show, Gulder Ultimate Search which has held millions around the world spellbound for over ten years and is now in its 11th season.
16. MASCULINE ANGULAR SHOULDERS- the shoulders of the new bottle projects a youthful look, which further reinforces the smart, dynamic and vibrant personality of the ultimate man
17. A NIGHT OF SURPRISES - The brand was the first to ever host a tripartite party in one night, when on September 6th Gulder treated guests to a selection party, a bottle launch and a Club Ultimate party.
18. MADE FROM NATURAL INGREDIENTS- Gulder is made from premium barley, the finest hops, and the purest of water which gives it a crisp, distinctive and refreshingly bitter taste.
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