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empowerment campaign #MTVMeets with @MTN, @Akon, @UncleRUSH, @AlekWek and more!www.mtvmeets.com»
MTV Base
Meets...with MTN returns to television screens
across Africa on 1 August 2012 on the back of a highly successful first
seasonthat saw African youth make positive life-changing decisions after
meeting their heroes on the show.
First initiated in 2011, MTV
Base Meets…with MTN is a motivational youth empowerment and
mentorship initiative and multimedia campaign that connects African youth with
the thought leaders, opinion formers, decision makers and role models who shape
their world.
Sponsored by Africa’s leading mobile
operator, MTN, Season 2 of MTV Base Meets…With MTN features
an exciting and varied line-up of interviewees, including leading figures from
the realms of entertainment, politics, fashion and sport,hand-picked to inspire
African youth to fulfil their full potential. Among the opinion
formers and thought leaders taking part in the series isSenegalese-AmericanR&B and Hip-HopartistAkon,alongside other
world-famous personalities including Hip-Hop pioneer and entrepreneur, Russell
Simmons, South Sudanese supermodelAlek Wek, You +1'd
this publicly. Undo
(othernqmeotherHis Excellency Chief
Olusegun Obasanjo, former President & Head of State, Nigeria,
and Togolese international soccer star and Manchester City striker, Emmanuel
Adebayor.
In each episode of MTV Base
Meets…with MTN, ambitious youngAfricans from all walks-of-life pose
hard questionstohigh-profile “thought leaders” about issues close to their
hearts – in an intimate and informal environment, with no questions
off-limits. Topics on the agenda includeentrepreneurship, education,
youth culture, politics, sport, racism, gender issues and the African
Renaissance.
Youth panellists who asked the questions
in Season 1 of MTV Base Meets...with MTNincluded students,
journalists, bloggers, models, comedians, actors, musicians, humanitarian
campaigners and poets. The series inspired young entrepreneurs from
around the African continent to change their lives after meeting with their
heroes.
Liberian-born singer Jerrilyn
Mulbah was inspired by Nigerian businessman Aliko
Dangoteto echo his 18-hour a day work ethic. Subsequently, Jerrilyn saw
her career take off, with three successful singles getting great traction on
radio in Nigeria and Liberia, and a new music videodue for release at the end
of June. Jerrilyn’sfirst album release follows soon, and her firstnational tour
of Nigeria is due to be announced in the coming months.
South African event organiser SizieModisewas
one of a group of young people who met withBen Murray-Bruce ofthe
Silverbird Group. She made such an impression on Murray-Bruceduring the
interview that the media mogul offered her a job.
Ghanaian Arnold
Sarfo-Kantanka met with British entrepreneur and humanitarianSir
Richard Bransonas part of the series and afterwards decided to
concentrate full-time on helping young Ghanaians achieve their full potential
through his role as the Operations Director of youth outreach project, WAM
Campaign, and fashion line, Ma FIRI Ghana.
Season 2 of MTV Base
Meets…with MTN, hosted by MTV VJs Sizwe Dhlomoand Vanessa Mdee,
will air across Africa from 1 August on MTV Base (DSTV Channel 322) and on
terrestrial stations across the continent, including STV and NTA (Nigeria),
Spectrum TV (Cameroon), Viasat (Ghana), Rwanda TV (Rwanda), Swazi TV
(Swaziland), Muvi TV (Zambia) and NTV and WBS(Uganda).
The first of nine episodes of MTV
Base Meets…with MTNwill be a 22-minute ‘Best Of’ episode, featuring
highlights from Season 1, that will broadcast on MTV Base (DStv Channel 322) on
Wednesday 1 August at 20:30 CAT. Season 2 will then get into full swing
with the premiere of MTV Base Meets Russell Simmons with MTNat
19:30 WAT/20:30 CATon Wednesday 8 August.
Starting 18 June 2012, MTV Base and MTN
will run a pan-African competition offering young African viewers the chance to
appear in the final episode of MTV Base Meets…with MTN.
Eight young people will win an all-expenses paid trip to meet withAkonin
the USA in September 2012.
The first season of MTV Base
Meets…with MTN saw Nobel Prize laureate and President of Liberia, Madame
Ellen Johnson Sirleaf,go head-to-head with the continent’s youthin
Monrovia, while Rwanda’sPresident Paul Kagame faced a youth
panel in Kigali. The other six opinion formers who laid themselves open
for the probing questions of their young questioners include Grammy-winning
R&B artist Alicia Keys, controversial South African
politician Julius Malema and legendary musician and
activist Hugh Masekela.
Speaking on behalf of MTV Base, Alex
Okosi, Senior Vice President & Managing Director, Viacom International
Media Networks Africa, commented, “In today’s competitive business and economic
environment, it is vitally important to provide strong role models, heroes and
mentors to help young people achieve their goals. MTV Base
Meets…with MTN aims to inspire and motivate young Africans to
understand that they are key drivers in ensuring a brighter future for our
continent.”
Commented Jennifer Roberti, Executive
for Group Marketing, MTN, "MTN got involved with this initiative last year
at a time when there was a real need to bring youth and leaders together in
open dialogue and debate. We still believe in the transformative power of
giving young people on the continent this kind of forum. As the leaders of
tomorrow,it's not always about finding agreement. Sometimes questioning
andchallenging can be just as educational and inspiring. As MTN, we believe
that when we connectpeople and ideas, we are creating platforms for better
understanding and acommon ground."
According to Kola Oyeyemi, GM, Consumer
Marketing, MTN Nigeria, the initiative will serve as a bridge for a growing
segment of Africa’s population to connect with decision-makers through
dialogue: “MTN is investing in this initiative with the hope of empowering
African youth by bringing them together with notable leaders both within and
outside the continent. This is another way that MTN is enriching lives, this
time around by linking the youth with key influencers who will inspire them to
reach for greater heights. It is also important for big brands to co-operate in
forging leadership,” he said.
Commentingon her participation in the
Meets campaign, Alek Wek said, “It was such a great day, meeting a group of
young people who are both inspirationaland working hard to make positive
changes.”
To learn more about MTV Base
Meets…with MTN, or to view clips from Season 1, please go to www.mtvmeets.comorwww.mtvmeets.mobi.Connect with the campaign on Facebook at http://www.facebook.com/MTVMEETS or
join the conversation on Twitter at #MTVMEETS.
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