Viacom International Media Networks Africa(VIMN Africa) announced yesterday that general entertainment networkBET is to expand its African TV footprint
following the signing of a new distribution deal that will see BET distributed
on the My
TVpay-TVplatform.
As of 1 June 2012, the
English language service BET is now distributed 24 hours a day to viewers
in Nigeria, Ghana, Tanzania, Zambia and ZimbabweonMyTV.
Currently availablein 48 countries in sub-Saharan Africa, BET is also distributed via a number of different
pay-TV platforms, including DStv,Top TV, Zuku and Star Times.
Containing an appealing mix of US and
international general entertainment content,BET offers a wide range of
programming, including:urban and gospel music showssuch as:106 & ParkandSunday
Best;BET original sitcoms such asReed Between the Lines and Let’s Stay Together;Spotlight,
an original series showcasing intimate interviews with some of Nigeria’s top
musical artists, producers and directors;awards shows such as the BET Awards, BET Honorsand the BET Hip Hop Awards; and more.The BET Awards ’12 will premiere on BET
in Africa on Tuesday 3 July at 21.00 CAT.
Commented Alex Okosi,
Senior Vice President & Managing Director, VIMN Africa, ”BET is a great addition to our portfolio in
sub-Saharan Africa and we are delighted to partner with My TVto further expand BET to audiences in East, West and Central Africa.”
CarineMouawad, Head of Programming for My TV said: “We are thrilled
to introduce BET to our bouquet and are
confident that the channel will prove hugely successful with our subscribers.”
As of2011, BET is distributed and
marketed by VIMN’s operations in Africa (formerly known as MTV Networks
Africa), as part of the company’s African multimedia portfolio, alongside
sister channels MTV, MTV Base, Nickelodeon, Comedy Central and VH1.
0 comments :
Post a Comment