Gulder, the ultimate premium beer brand is set to thrill and reward loyal consumers across the nation with an experience of a lifetime.
The brand has concluded arrangements to introduce ‘Club Ultimate’ a flagship event in a series of new, exciting and innovative experiential campaigns to excite consumers and celebrate loyalty and friendship.
According to Onyeka Okoli, the senior brand manager, Gulder at Nigerian Breweries "The Gulder Club Ultimate idea is a virtual club idea. A ‘never been seen before’ experience to engage and excite consumers, transforming a simple strategic venue into a spectacular location for the most exciting clubbing event ever experienced in the region. Club Ultimate promises to be a special night with Gulder; a night of enchantment and memories.”
The first Club Ultimate event is scheduled for July 26, 2013 in Port Harcourt at the Aztech Arcum. The two thousand seater-capacity hall which is located at Stadium Road, Port Harcourt will be transformed into an elegant night club featuring some of the most amazing displays from entertainers around the world who will bring to life the surprise package that Gulder has in-store for guests at the event.
Gulder is leaving no stone unturned in ensuring that loyal consumers in Port Harcourt are rewarded with a life changing experience at Club Ultimate. The event will also feature guest appearance from popular celebrities and music from some of the trendiest disc jockeys in the entertainment industry.
Access to the event will be through a special IV card that allows Radio Frequency Identification check-in and can automatically update the Facebook profiles of the guests.
Consumers of Gulder nationwide can be rest assured that the ‘Club Ultimate’ experience would be coming to a location near them in the coming months. The show is constantly on the move, and can appear at any Nigerian city at any given time.
More information on ‘Club Ultimate’ and how to receive special invitation to the event in Port Harcourt will be made available on the official Gulder Nigeria website: www.gulder-nigeria.
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