After weeks of suspense and high expectations, fueled by an exciting first of its kind worldwide digital media campaign #musicinabottle ,which had millions of young Nigerians engaged and interactive throughout the Social Media empire, STAR, Nigeria’s premium quality lager has unveiled its first ever limited edition STAR MUSIC Bottle.
The launch of the unique blue 60cl bottle which held at the Marquee of the prestigious Federal Palace Hotel, Victoria Island, Lagos attracted select guests from the business, entertainment and media industries. Guests included 2Face Idibia, Tiwa Savage, Teju Babyface, Ebuka, Toke Makinwa, Yaw, Toni Kan, Efa, Lynxxx, Dr Sid, Tunde Ednut, Bez, OC Ukeje, Beverly Naya and many more.
The Star Music limited edition 60cl bottle comes in a new exciting blue sleeve capturing photos of the city landscape and featuring a special QR code on the bottle that introduces a STAR TVC with 2face Idibia and Wizkid when scanned.
Speaking at the exclusive event, Walter Drenth, Marketing Director of Nigerian Breweries says “It’s been a number of milestones this year for Star-most notably the Star Music App, an exciting music and lifestyle brand that is fast gaining popularity amongst users. Our new limited edition bottle is the perfect complement to the STAR Music family and its launch here today is borne out of the need to continue providing exciting alternatives to our consumers.”
“We call this new bottle ‘The Rockstar’ he says proudly, “bold, effervescent and always the life of any party-which we believe are some of the many positive values of consumers of Star Lager and Star Music. he added.”
Pop icon 2Face Idibia, Tiwa Savage and DJ Xclusive also stunned guests who had no inkling of Star's surprise, until the moment of unveil with sensational performances.
The limited edition bottle is available at specific bars and clubs from the 1st of November to 31st December 2013 as well as at select outlets across the country.
The launch of the unique blue 60cl bottle which held at the Marquee of the prestigious Federal Palace Hotel, Victoria Island, Lagos attracted select guests from the business, entertainment and media industries. Guests included 2Face Idibia, Tiwa Savage, Teju Babyface, Ebuka, Toke Makinwa, Yaw, Toni Kan, Efa, Lynxxx, Dr Sid, Tunde Ednut, Bez, OC Ukeje, Beverly Naya and many more.
The Star Music limited edition 60cl bottle comes in a new exciting blue sleeve capturing photos of the city landscape and featuring a special QR code on the bottle that introduces a STAR TVC with 2face Idibia and Wizkid when scanned.
Speaking at the exclusive event, Walter Drenth, Marketing Director of Nigerian Breweries says “It’s been a number of milestones this year for Star-most notably the Star Music App, an exciting music and lifestyle brand that is fast gaining popularity amongst users. Our new limited edition bottle is the perfect complement to the STAR Music family and its launch here today is borne out of the need to continue providing exciting alternatives to our consumers.”
“We call this new bottle ‘The Rockstar’ he says proudly, “bold, effervescent and always the life of any party-which we believe are some of the many positive values of consumers of Star Lager and Star Music. he added.”
Pop icon 2Face Idibia, Tiwa Savage and DJ Xclusive also stunned guests who had no inkling of Star's surprise, until the moment of unveil with sensational performances.
The limited edition bottle is available at specific bars and clubs from the 1st of November to 31st December 2013 as well as at select outlets across the country.
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