AMSTEL MALTA’s RELENTLESS SUPPORT FOR THE NOLLYWOOD INDUSTRY

Amstel Malta, Nigeria’s only premium low sugar malt drink is once again, the headline sponsor of the African Magic Viewers Choice Award (AMVCA) 2^nd Edition. The malt brand sponsored the first edition of the awards last year and played a major role in rewarding the best of the industry.

Amstel Malta has always been affiliated with the entertainment industry especially the movie industry. In 2005, it launched its reality TV series, Amstel Malta Box Office (AMBO) which had the likes of O.C Ukeje, Bhaira Mcwizu, Wole Ojo and Ivie Okujaye as winners of different seasons of the reality series.

These young men and women are now becoming the best in the movie industry with O.C Ukeje winning the Best Actor, Drama and Ivie Okujaye bagging the Industry Trail Blazer Award at the AMVCA last year. This tells a lot about the brand and its tagline, Be the Best You Can Be.

Amstel Malta Brand Manager, Hannatu Ageni-Yusuf, expressed her excitement over Amstel Malta’s involvement with the AMVCA. She said “Amstel Malta has always focused on getting people to be the best they can be and our partnership with the AMVCA gives us the opportunity to not only encourage people that have put in their best in the movie industry but also inspire others by reinforcing the brand message “Be the Best you can Be”.

This 2^nd edition of the awards will kick off with a Cocktail event on the 7^th of March and then end with the Awards night on the 8^th of March. Voting lines are still open for the public to choose their favorite nominees.

Amstel Malta has promised that this year’s AMVCA will be an unforgettable one. It encourages every one to look forward to the awards night, as there will be a major surprise for Nollywood and Amstel Malta consumers.

For more information on Amstel Malta and its involvement in the entertainment industry, kindly visit: www.amstel-nigeria.com

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