Celebrates 120th anniversary of operations
Lagos, 27 January, 2014. FBN Holdings PLC, the largest
financial services group in Nigeria, today unveiled a refreshed corporate
identity for the FBN Group, including all of the company’s subsidiaries. From
Tuesday January 28th the refreshed identity, designed to reflect the
company’s strategic direction and position the company to meet the future needs
of the market, will be rolled out across the Group’s operations, including
First Bank of Nigeria. Refreshing the FBN Group brand is a major milestone in a
wider strategic plan to ensure that the group as a whole delivers more
efficient services, more effectively and with a core focus on the needs of our
customers.
The announcement also marked the launch of FBN Groups 120th
anniversary celebrations. Founded in 1894 as The Bank for British West Africa,
FBN Group’s FirstBank was the very first banking institution to be established
on the African continent.
Far more than just a Logo, the new corporate identity has been designed
to ensure that the FBN Group continues to be at the forefront of the African
financial services industry. It combines the 120 year old heritage that is
central to our identity with a commitment to sustainable business practices and
the highest levels of professionalism in the industry. The various elements of
the logo also portray strength, care and knowledge.
The iconic elephant is the respected and instantly recognisable icon of FBN
Group’s brand identity and our refreshed identity retains the elephant and
re-ignites this iconic symbol with a number of enhancements that we believe
will resonate with our audience today.
The raised head of the elephant in our refreshed identity is a promise
to all customers that with us in your corner, every financial challenge you
face, you can face with your head held high. The deep blue colour represents
momentum, innovation and evolution. These principles ensure that we continue to
develop solutions that are at the heart of all your challenges. The raised foot
of the elephant is a promise that we will always put our best foot forward for
you, our valued customers Finally, the infusion of gold into our logo serves as
a renewal of our promise to all our stakeholders - a promise to continue to set
the gold standard for value and excellence in financial solutions across Sub
Saharan Africa.
Our brand manifesto declaration is to place our customers, stakeholders
and partners at the heart of our business. We put 'You First' and as such we
promise to be:
·
There for and
committed to you our customers
·
A financial
solutions group that listens, understands and connects with you as people
·
A financial
solutions group that will deliver the relevant experiences that exceed your
expectations
·
A financial
solutions group that has the products and services that meet the diverse needs
of modern Sub Saharan Africa
·
A financial
solutions group that you can trust and rely upon
·
A financial
solutions group that is there as a constant financial partner throughout our
customers lives
The refreshed identity was unveiled at a series on events on Monday January
27th 2014 where media partners, investors, customers, regulatory
bodies and other key stakeholders were hosted to two superb unveil events.
Dr. Oba Otudeko, FBN Holdings Plc
Chairman said; “Today’s announcement of the refreshed FBN Group’s identity is
an important milestone and the culmination of much hard work. We are committed
to building a financial institution that consistently supports growth and that
celebrates and showcases the unique characteristics of the diverse nations on
our continent. We believe that our continued success will be built on the
principle that we will add value nationally, regionally and at a continental
level.Our customers have always come first. Each and every change we implement
allows us to put them first that much more. Through this period of change we
will continue to place the highest priority on the needs of our customers.”
See more FBN logos and banners below:
See more FBN logos and banners below:
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