Forty-four years after its introduction into the Nigerian
alcoholic beverage market, one of NIGERIA lager beer, Gulder, is now wearing a
new look. The re-introduction and repackaging of Gulder, popularly called the
Ultimate, was held recently at the Oceanview Grounds, Victoria Island, Lagos.
The event marked the culmination of several weeks of campaign
tagged“The Cube is Coming”, which had millions of Nigerians guessing what the
Gulder brand had up its sleeves.
Delivering
his welcome speech, Mr. Nicolaas Vervelde, Managing Director, Nigerian
Breweries Plc., said the Gulder re-launch was in tandem with the company’s
penchant for innovation, which has sustained the company’s leadership in the
brewery sector.
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