“What’s most imperative for the Maltina brand is to build a community of very happy consumers”, says Senior Brand Manager, Wole Adedeji at the A.Y Live Special Easter Edition.

Nigeria’s No 1 malt drink and sponsor of the 2015 edition of A.Y Live, Maltina, resounded the ingredients of happiness as key to the success of the brand during the Special Easter edition of the show which held yesterday, the 5^th of April 2015 at Eko Hotel and Suites, Victoria Island, Lagos.

The Senior Brand Manager of the leading malt brand, Wole Adedeji explained that the renewed sponsorship of the show resulted from the dire need to build a larger community of happy consumers.

“We are a brand that’s very keen on sharing happiness, just as our brand message emphasizes. For us, a happy consumer base is the real proceed of all our hard work. When we identify a cause that upholds this, we give it our best support, which is one the reasons we decided to renew our partnership with A.Y Live and we are extremely glad we were able to trigger that innate happiness in every guest present”, he said. 

The event hosted by Freeze of Cool FM, featured the best of comedy and musical performances from popular entertainers such as Onyeka Onwenu, Awilo, Phyno, I Go Dye, Seyi Law, Ushbebe, Acapella, Shakara, Gordons, Helen Paul, Laffup, Lilkesh, Kiss Daniel, Korede Bello and MC Galaxy among others. 

Among the major highlights of the event was Maltina’s surprise give away of ten iPhone 6 mobile phones to guests, half way into the show. 

Nollywood actress, Toyin Aimakhu-Johnson, one of the lucky winners couldn’t mask her joy when the quote on her Happiness card which was distributed to all guests at the event, was announced as the winning quote.

“This is just awesome. I am still very amazed. I had no idea this was going to happen. When it was announced that Maltina will be surprising 10 guests with Iphone 6, you could practically here the mumbling in the crowd. And all of a sudden I hear the quote on my card announced as the winning quote. I’ve had so many wonderful surprises this year and this is certainly one of them.  Well done Maltina, this is really remarkable”, she said.

The AY Live series will continue with the Portharcourt and Abuja legs billed to hold later in the year and Maltina promises nothing short of an experience as memorable as the Lagos edition.

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