-Lagos
OAP floats shoe line for ladies with big feet
-Couldn’t find
perfect shoe fit for years
-Met many ladies
with similar problems
-Met manufacturers
in China, England and America
-The result? Gbémisókè an
eponymous line launching today on Jumia and Konga
Leading Nigerian broadcaster and show host Gbemi Olateru-Olagbegi
has become the first on-air personality in the country to have
her own shoe line.
The host of Beat FM’s Drive Time Show who made the announcement today,
says the new line, simply named after her, came about as a result of her
personal challenges getting the right shoe sizes here and abroad.
Gbémisókè is a women’s shoe line consisting of
flats, pumps, and mules for women who wear size 42 and up.
‘It’s quite tough for
women like me who wear UK size 9 and up, to find nice shoes. Most stores don’t
carry such big sizes, and when they do, they sell out quickly. After
complaining for years, I decided to create a line to make life easier for women
like me who have bigger feet.’
‘I meet women every
time who have the same challenges, and I was surprised to realize no one was
really doing anything about it.’
Gbémisókè is now available on online stores Jumia and Konga.
In a Facebook post early today, Gbemi who is a
princess from Owo kingdom in Ondo state, says her brand name means ‘Lift me up’ in her native Yoruba language.
‘When a woman has good shoes on, a nice and comfortable pair, she’s confident,
sure of herself. She on top of the world.'
‘I’ve been asked why the shoes
are so affordable. But truly, I didn’t want to make a luxury line. There are
many brands doing that already. I know a lot of Nigerians who cannot afford
luxury items. So I wanted something that solves the big feet problem, something
very fashionable, and something very affordable. I’m happy we’re able to
achieve all three with Gbémisókè.
About Gbémisókè
Gbémisókè is a bespoke plus-size
feminine shoe range specially designed for the discerning customer who desires
to merge comfort with style. The shoe range is currently priced between N7000 and N9000. For more information, visit the Gbémisókè retail and social media pages below.
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