Interswitch, a leading digital payments and commerce provider focused on Africa has announced the launch of its new brand identity.
The
refreshed corporate identity was officially announced at an unveil
event in Lagos on Tuesday, 22 September 2015. Giving an insight into the
need for a new logo and brand position, CEO Interswitch, Mitchell
Elegbe had this to say,
“The
new Interswitch logo and brand position is a confident statement of our
leading position in the market and our vision to continue to push the
boundaries of digital payments in Africa.
We
acknowledge that the penetration of electronic payments in Africa is
relatively low. We see this as an opportunity to create platforms that
will drive commerce and improve the quality of life on the continent.”
Since
launching in 2002, Interswitch has grown rapidly and consistently,
resulting in a current transaction volume of 350 million transactions
per month and more than NGN6.4 Trillion a year across its platforms such
as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest
online payment portal ‘Quickteller’.
Interswitch
is now Nigeria’s e-commerce industry market leader, and with revenue
growth of 1226% in the last five years, Interswitch is the fastest
growing tech company in Africa according to Deloitte and the first
company in West Africa to attain CMMI level 3 ratings.
Interswitch’s
flagship brands; Verve and Quickteller have also unveiled simplified,
modernized new identities that are globally competitive.
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