Viacom has today announced the launch of Viacom Play Plex in Nigeria, a suite of mobile TV apps allowing its distribution partners to offer smartphone and tablet users around the world access to the best content from ALL its international TV brands, anytime and anywhere.
Starting in the
fourth quarter of 2015, the Viacom
Play Plex apps will be available to launch in every one of the 180
international territories in which Viacom
owns and operates TV channels, including 50+ territories in Africa, including
Nigeria and South Africa. There will be a separate mobile Play app for each of Viacom’s major international TV
channel brands – Comedy Central, MTV,
Nickelodeon, Paramount Channel, Spike and BET –
offering video-on-demand (VOD) access to a range of current and library
content, as well as a live, local linear stream of the relevant channel, and
other content including games for Nick
Play.
Viacom
is exploring a number of different distribution options for Viacom Play Plex including mobile network operators, with the suite of
apps being offered on both a collective and standalone basis to existing pay TV
partners in every territory to integrate into their “TV Everywhere” services where
available. The Nick app, which
has been rolled out in five international markets since 2013, is being updated
and rebranded as Nick Play internationally
to become part of Viacom Play Plex.
Bob
Bakish, President and CEO, Viacom International Media Networks, commented: “Viacom Play Plex offers us maximum
flexibility in distributing our content as the way viewers consume their favourite
TV shows continues to evolve. These apps are designed to complement our linear
pay TV channels and to allow our existing distribution partners to deepen and
improve the entertainment experience they offer their subscribers. But, Viacom Play Plex also opens up new
distribution opportunities for us, particularly in the fast-growing mobile TV
sector, and, ultimately, positions us to succeed in a world of more
personalized entertainment services and greater consumer choice.”
Each branded Play app will be localized for each
country in which it is made available, both in terms of language and available
content, giving users more ways to access Viacom’s global hits such as SpongeBob
SquarePants, Catfish and Lip Sync Battle, as well as locally-produced
content.
Mobile TV viewers
everywhere will enjoy an intuitive, video-focused user interface and enhanced
video player, which reduces loading and buffering times, as well as an
algorithmic menu that adapts to their tastes. Apps will include social and sharing
components, and will be available in both iOS and Android to download from the
Apple App store and Google Play store respectively.
Bakish
added: “Viacom Play Plex
allows viewers across the globe to watch the TV shows they love from their
favorite Viacom brands anytime and anywhere.
We believe no other international entertainment company is offering this
type of innovation at this scale, serving every major demographic in every
major TV market.”
Watch Viacom Play Plex Demo below
0 comments :
Post a Comment