There
is never really an easy way to tell the story of rape, whether from the
perspective of the abused, the guilty, law enforcement or even as a
concerned member of society. It’s particularly more difficult in a
society like Nigeria, where many still see rape as mostly the fault of
the victim.
A Lagos-based digital marketing and creative content agency, ID Africa has
added its voice to the global campaign against sexual abuse by
releasing a set of animated videos using storytelling techniques to
engage Nigerian audiences.
According to Femi Falodun, the COO, at ID Africa Limited,
“’Rape, Consent and Nigerian Jollof Rice’ was inspired by 'Tea and Consent’ video',
a PSA sponsored by a UK Police department to sensitise the public on
the importance of common consent before any sexual act. We decided to
replace tea with jollof rice, due to its popularity as one of Nigeria’s
favourite meals.’
ID Africa, which consults for brands on digital marketing, social PR, design and web development projects opted to make English, Yoruba, Hausa, Igbo and Pidgin
The videos go public on December 10th (World Human Rights Day), which is also final day of the UN’s 16 Days of Activism Against Gender-Based Violence, a global campaign that commenced on November 25th (Day for Elimination of Violence Against Women.)
It
is hoped that with efforts like this, the Nigerian society regulates
itself and wakes up to the challenges of sexual abuse and gender-based
violence, as many more people realize that any form of sexual activity
carried out without due consent, is indeed an act of RAPE!
Rape, Consent and Nigerian Jollof Rice video is available on Facebook.com/IDAfricaNG
Check out the videos below:
Check out the videos below:
0 comments :
Post a Comment