Four of Nigeria’s most important websites are putting together a
digital breakfast for media agencies, planners, buyers and select consumers
this Friday in Lagos.
Titled ‘NEXXT’, the event is expected to showcase tools and trends
relevant to the market as of today, while demonstrating specific strategies the
platforms have used to connect brands with audiences in recent times.
‘It’s the first of many events to come’, says Seyi Taylor of Big
Cabal Media, who first came up with the idea. ‘It’s important for us to close
the gap between those of us who create and distribute content, and the agencies
and brands who regularly have to engage their friends and customers through our
platforms’.
The event holds at Protea Hotel, GRA, Ikeja, in Lagos on Friday
September 2.
The four websites, Taylor says, were selected because of what the
represent for the partnering organisations (Big Cabal Media and BHM), as well
as for the Nigerian content market.
Zikoko has become the darling of young Nigerians who are looking for
creative, shareable content, amassing millions of followers in just 16 months
since going live. Tech Cabal on the other hand, along with its community Radar,
has become the leading voice in tech and trends across the African continent.
Both platforms are highly popular with young Nigerians, and respected by those
they cover.
Thenetng, now in its seventh year, is the global website for
Nigerian entertainment, delivering exclusive content to over 20 million internet
users every month. Thenetng is also known for organizing the annual Nigerian
Entertainment Conference, as well as setting up NETSHOP, a market place for the
entertainment industry.
Thenetng now owns Newsroom, a human interest website set up for
real-time local, regional, and national news and views, plus citizen-generated
reports to prevent crime, reward local heroes, and record history.
‘We speak to young Nigerians every day, be it on our websites, or on
our social media pages. There’s been no better time to be in this business, and
we are happy to share insights with, as well as learn from, our agency partners
and friends this Friday, Thenetng founder Ayeni Adekunle said.
The event is strictly by invitation.
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