… Makes A Stop In Onitsha With Timaya This Weekend
Unique bitter tasting premium stout, Legend Extra Stout has, since April, made stops in major cities across Nigeria taking its Real Deal Experience activation with it.
The Real Deal Experience tour will once again be making a stop in Onitsha on the 13th of November making it the tenth activation in its series. The campaign, which sees Legend consumers rewarded with the best of music from some of the biggest artistes in Nigeria also has consumers win amazing prizes like Generators, TVs, refrigerators, T-shirts, face caps and free bottles of Legend Extra Stout.
Other cities previously visited include Okokomaiko, Onitsha, Umuahia, Ibadan, Ikorodu, Abuja, Port Harcourt, Abakaliki, Owerri, where the Legend Real Deal Experience had music superstars, 9ice, Kcee, Timaya and Oritsefemi thrill fans with exciting performances.
An excited fan from Abuja said; “It’s exciting to have Timaya come with Legend to us in our own environment. I’d like to thank them for giving us this opportunity and we’d definitely love to see them again soon!”
The tour also features cultural displays peculiar to each city, live bands including Tipsy Kelvano and Platinum Blazers as well as performances from upcoming acts and onstage stunts.
The ongoing campaign is to reward Legend’s consumers, strengthen as well as highlight the brand’s essence and value amongst consumers. What is most important for the brand and everyone, with whom it now interacts, however, is that it must retain its unique voice in an increasingly noisy market.
Recapitulating on the principle underlying the campaign, Portfolio Manager- Mainstream Lager and Stout, Nigerian Breweries, Emmanuel Agu, stated,
“Legend Extra Stout has since its inception built for itself a solid reputation as a real and authentic brand and this campaign solidifies its claims with stout consumers. The Real Deal Experience has been nothing short of exciting and fun filled and we know the last two shows will not be disappointing”.
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