Star
Lager is partnering with one of Europe’s leading football club in a deal that
will see the brand become the “Official Beer Partner” or “Official Supporter”
of FC Barcelona in Nigeria.
The
announcement revealed at a press conference and facility tour in Camp Nou, home
to FC Barcelona will see Star Lager beer use the
logo, name, symbols and colours of the Spanish club side.
The
significance of this new partnership bestows Star Lager exclusive rights to
promote the brands’ association to millions of FC Barcelona fans across Nigeria
further supporting the vision to embrace an unrivalled passion of premium
football experience by Nigerian fans.
Commenting on the new partnership, Marketing
Director, Nigerian Breweries Plc, Franco Maria-Maggi said the partnership is
part of Star’s commitment to its consumers’ with the biggest passion for
football.
“We are committed as a brand to
nurture a partnership as this one, which will positively impact on the
development of the football landscape in Nigeria. As a national premium brand,
Star is investing in this and other partnerships with a huge potential for world
class knowledge transfer."
“The Nigerian football
community will benefit from the technical expertise shared by the European
giant as the growing sophistication of football fans mean the level of even
local clubs in Nigeria must significantly improve to attract and keep the
attention of the fans.” Franco Maria-Maggi concluded.
FC Barcelona, founded in 1899, is one of the
oldest clubs in the world. It is the second most valuable sports team in the
world, worth $3.56 billion, and the world's second richest football club in
terms of revenue, with an annual turnover of €560.8 million. Notable Nigerian
players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the
second youngest player to feature for Barcelona have previously pitched side
with FC Barcelona.
With knowledge of the impressive fan base in
Nigeria, FC Barcelona legend Edgar Davids affirmed that “Playing for Barcelona gave me the opportunity to meet with, appreciate
and respect the diversity of cultural background of players from diverse
environment. This goes to show that football is truly universal and pulls down
cultural barriers. It’s even more exciting to see a partnership between the
club and Nigeria’s Number 1 beer brand, Star Lager”.
Confirming
other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National
Premium, Nigerian Breweries Plc, Tokunbo Adodo stated;
“This partnership with FC
Barcelona looks to build a deeper level of connection with the FC Barcelona followers
in Nigeria. The attraction of FC Barcelona to the Nigeria football community
will yield benefits in the medium to long term. We are constantly making
football an exciting sport by breaking new grounds and embracing great opportunities
to deliver premium fans’ engagement across various channels and platforms.”
Nigerian Breweries, makers of Star, is a
Heineken operating company. Since the first STAR
lager beer bottle rolled out of the bottling lines in the Lagos brewery in
1949, the Star lager brand has been a premium market leader and was listed by
the African Business magazine in its 100 Most Admired African Brands in 2015.
Sixty-seven years after it debuted in the
Nigerian brewing sector, Star lager beer has continued to occupy the premium
position bringing a brighter shine to millions of fans and actively supporting
the development of football in Nigeria.
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