Star Lager Beer has just announced its
novel initiative to bring together music and football, Star Music The Fusion,
in a draw event at Eko Hotel and Suites in Victoria Island, Lagos on Tuesday,
28th March 2017.
Nigeria’s foremost beer brand, Star Lager
has over the years been a pioneer of ground breaking platforms including Star
Music Trek, Star Mega Jam, Star Super fans Show and Star Quest.
Star Music The Fusion, first of its kind in
Nigeria, will see six teams of football legends; music artistes and DJs compete
in a series of music and football concerts.
The novel platform will enthusiastically
engage music and football fans with series of concerts, online and offline activities
to pick a winning team.
The
platform is based on Star
Lager Beer’s consumer experience and their passion for music underpinned
heavily by their favorite foreign clubs.
Commenting on the consumer experiences, Marketing Director,
Nigerian Breweries Plc, Franco María Maggi, said,
“With the
brand’s activities over the past years, it can very well be seen that Star is a
major supporter of music and football as we always seek to bring together and
celebrate fans across the country. This new platform will bring more
excitement and fun to millions of consumers, football and music fans across
Nigeria, as they will be hands on to vote for their favorite teams."
With
Star Music The Fusion, Star Lager Beer will connect with as many music and
football fans as possible as the platform will play on the strength of its
partnerships with European clubs; Real Madrid, PSG, Juventus, Manchester City,
Arsenal and Barcelona and also on the success of its nationwide tour, Star
Music The Trek.
Speaking on the brand’s efforts to bring together its major
pillars, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo
Adodo stated that,
“Our goal is to
bring all of our target audience under one umbrella. We know what our consumers
love and we would love to connect with them via their passions and interests. We
see Star Music The Fusion as a way to further strengthen our commitment to
millions of fans and bring quality enjoyment of football and music with
unrivalled consumer interaction experience."
The Star brand has over the years, built on its music and
football pillars through initiatives including Star Music Trek, Star Mega Jam,
Star Quest Shine on Nigeria and Star
Super Fans Show by building great relationships with its consumers and rewarding their passion and love for
music and football.
Since
the first STAR lager beer bottle rolled out of the bottling lines in the Lagos
brewery in 1949, the brand has been a premium market leader and was listed by
the African Business magazine in its 100 Most Admired African Brands in 2015.
Star has put its expansive platform to good use in promoting music and youth
lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.
Sixty-eight years after it debuted in the Nigerian brewing
sector, Star lager beer has continued to occupy the premium position by
bringing a brighter shine to millions of fans.
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