Nigeria’s fastest
growing stout brand, Legend Extra Stout will be joining millions of Nigerians
to celebrate the life and times of Nigerian’s foremost musical icon, the late
Fela Anikulapo Kuti at this year’s Felabration.
The annual festival
which kicks off on Monday, October, 9 will run for one week and end on Sunday,
October 15; which coincides with Fela’s birthday. This year’s festival is
themed “The Prophecy”.
Felabration has been
listed amongst the Fest300 Festivals
2017 and has grown into a huge weeklong
musical event in Nigeria. The festival attracts thousands of visitors annually
from all over the world to the New Africa Shrine and is an official tourist
destination of The Lagos State Government.
Legend Extra Stout’s
support for the festival is aimed at reinforcing the brand’s ideal and quality. The brand also
hopes to connect with its existing and targeted consumers who will experience
the unique bitter tasting stout in the midst of the fun and excitement that
comes with the festival.
The week-long event
promises to be a season of excitement and entertainment, as Legend Extra Stout
will bring its realness and uniqueness to Felabration.
Speaking on the
brand’s presence at Felabration and its commitment to its consumers, the
Marketing Manager – Mainstream Lager and Stout Brands, Nigerian Breweries Plc,
Mr. Emmanuel Agu, said, “Fela Anikulapo
is not just an international Music Icon, Fela made a difference in this world
with his music and he left an indelible mark across the world. He gave us an exciting
brand of music that was distinctively original”
“Interestingly, Legend Extra Stout is an
exciting brand which strives to reach its consumers through invigorating
platforms like Felabration. For us, the festival is a season of fun and
excitement and Legend Extra Stout has put everything in place to ensure fun
seekers are relaxed, entertained and refreshed at Felabration.”
Since its inception,
Felabration has been held every year with the exception of 1999. This year’s edition
also marks the 20th anniversary of Fela’s death in 1997. Instituted by Fela’s daughter, Yeni Kuti,
the festival will incorporate musical performances, an art competition,
Afrobics Talent Hunt, Fela Debates, Symposium, Secondary Schools Debate and the
Felabration Carnival.
Reiterating the brand’s presence at Felabration, the Brand Manager Stout Nigerian
Breweries, Oluseun Lawal stated that, “Felabration
is a big contributor to Nigerian culture and entertainment. Nigerians love
their music and culture and Legend Extra Stout aims to meet its consumers where
their interests lie.”
Over the years
Felabration has attracted many high class musical acts from all over the world
like Hugh Masakela, Femi Kuti, Lucky Dube, Awilo Longomba, Baba Maal, Les
Nubians, King Sunny Ade, Lagbaja, Asa and 2baba to name a few.
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