As football fans around the globe earnestly look forward to Sunday, the 5th of November, 2017, when four of the biggest teams in Europe will slug it out in two cracker matches, Nigeria’s premium beer, Star Lager is set to thrill football fans in Abuja as it hosts its Star Fan Park holding at the Dreams Active Recreation Park, Wuse II Abuja.
On November 5, regarded by football pundits as the biggest EPL match day so far in the current season, football lovers in Abuja and its surrounding cities will have the opportunity of watching English Premier League giants, who are also partner clubs of Star Lager beer in the day’s epic battles between Arsenal F.C. and Manchester City F.C., as well as between Chelsea F.C. and Manchester United F.C. – LIVE – in an electric atmosphere only Star can provide to bring consumers closer to the world of the Star Football League.
Speaking on the Fan Park and what is to be expected, Tokunbo Adodo, Portfolio Manager, National Premium, Nigerian Breweries, said that the setting up of the Star Fan Park in Abuja is a demonstration of the brand’s commitment to supporting the passion of football fans in Nigeria.
According to him, “The Star Fan Park is aimed at celebrating the millions of Nigerians who follow the football passionately so we are very excited to bring together football fans in Abuja on Sunday to, not only watch the two most exciting matches of the season, but to also experience the brand. As you know, Star is all about supporting our consumers’ passion for football, giving them premium experiences across the country on match days.”
“The Star Fan Park encounter will ensure that football fans would have a swell time watching great football in a great ambience of what will perhaps be the largest football viewing centre in Abuja as they enjoy their favourite Star Lager Beer. There will also be live competitions and games at the venue and lucky fans are sure to go home with several exciting prizes,”Adodo continued.
He further said that the Star Fan Park in Abuja will be different from the conventional stadium Star had previously used for past fan park events as Star Lager will also organize a number of fun activities in different parts of the capital city from 1-5 November, 2017 to create a massive awareness for the Star Fan Park.
As a renowned football-supporting brand, Star Lager Beer also delivers massive and highly successful consumer activation programmes like the Star Music The Fusion, Star Super Fans Show, Star Coaching Clinic among others. The brand is also a partner to seven of the biggest European clubs including Chelsea, Arsenal, Manchester United, FC Barcelona, Manchester City, PSG, and Juventus.
Star Lager Beer was introduced into the Nigerian market on June 2, 1949 as the first indigenously brewed beer in a market that was dominated by imported brands. Star is largely responsible for the growth of the Nigerian indigenous beer industry, as its success story has influenced the introduction of other successful brands.
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