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Latest Post

Viacom Africa To Debut New Nickelodeon Channels On DSTV

Viacom International Media Networks (VIMN) Africa has broadened its entertainment offering on DStv across Africa with the launch of two new 24-hour family channels from Nickelodeon...

Gulder: Reclaiming Past Glory Through Bottle Innovation (NATIONAL MIRROR)

Forty-four years after its introduction into the Nigerian alcoholic beverage market, one of NIGERIA lager beer, Gulder, is now wearing a new look. The re-introduction and repackaging of Gulder,...

Contestants And Delegate Of Gulder Ultimate Search 11 Pay Courtesy Visit To Anambra State Governor

The Anambra state government recently played host to the 14 contestants that would be competing in this year’s Gulder Ultimate Search, as well as officials of Nigerian Breweries, producers...

Akon’s Official DJ, Benny D And Other World Renowned DJs To Storm Lagos | Watch Announcement Video

Official DJ for Konvict music superstar Akon, DJ Benny D is set to hit Lagos in the most innovative clubbing experience ever called the Green Light party which will unlock a series of other spectacular clubbing events...

*Gulder Dazzles Guests With Castle Made Of Crates*

As pioneers of many ‘firsts’, Gulder is a brand that has been known to do things differently They were the first beer to be produced in a brown bottle, first to be sold in a can, and are also producers...

Thursday, October 30, 2014

#GUSTheMission: Who Wins Gulder Ultimate Search XI Tonight?

Just a few more hours to go and a new ultimate man will emerge from the belly of the Aguleri forest in Anambra State. The big question is - Who will it be? Who will be the 11th Ultimate Man? Who will take home the grand prize of a brand new SUV in addition to N10million prize money?

The three remaining elite warriors, Afolabi Emmanuel, Ubachukwu Chinedu & Cosy Joe are on their way to a mysterious destination where the General’s War Helmet is waiting to be taken by the ultimate one.

A night before, Otto Canon who had won the Viewers’ Choice for three consecutive weeks was evicted for not being able to solve a complicated picture puzzle.

Emmanuel, Cosy and Chinedu
No female contestant made it to the final three, as Samantha Appi, who was the last woman standing was evicted in Episode 25.

Interestingly, there is a third opportunity for a car prize, as the contestant who emerges as overall winner of the on-going Viewers’ Choice also gets a brand new Ford Focus car.

Do not miss the season finale of Gulder Ultimate Search XI tonight.


The show is broadcast on Africa Magic World (DSTV), Real -Stars (Star Times), Minaj TV Obosi (Terrestrial), Ebony Life TV (DSTV), Galaxy TV (Lagos, Ibadan and Ondo), Hip TV (DSTV & GoTV), Nigezie (Star Times) and WapTV (Star Times) from 10pm to 11pm, and on the AIT Network from 10:30pm to 11:30pm.

See more photos below








Need A Job? Here's A Rather Quirky Way To Submit Your Resume

In an era where the conventional is gradually getting boring, digital media strategist Adeyosoye Adegboyega got the cue and took a rather quirky approach for his job hunting venture.

Adegboyega, a few days ago, uploaded on his Youtube page, a short video of himself naked and telling prospective employers why he deserves to be employed. He titled the video #INeedAnAmazingJob.

Watch here:


Nigerian Breweries Wins Seven Trophies At The 2014 ADVAN Awards


Nigerian Breweries Plc, makers of the Star Lager Beer, Gulder Lager Beer, Star Lite, Amstel Malta and Fayrouz on October 4, 2014, won a total of seven awards at the 2014 Advertising Association of Nigeria (ADVAN) awards for Marketing Excellence held at the Muson Centre.

The Star Lager Beer won the Gold Award in the Experiential Marketing Category and third position in the Campaign of The Year category courtesy of its nationwide music concert, Star Trek and the Shine on Nigeria campaign. Star Lite was also awarded the New Brand of the Year and came second in the Innovation of the Year category.

The duo of Gulder Lager Beer, Fayrouz and Amstel Malta didn’t do badly winning Consumer Promotion of the Year with the Gulder Ultimate Search ConsumerChallenge, the second position in the Experiential Marketing Category with the Fayrouz L’Original Expression Show respectively while Amstel Malta won third position in the Digital Marketing of the Year Category with its Act the Part online contest.

Nicolaas Vervelde, the MD/CEO of the company said the success is a major improvement over the 2013 records and further described it as a testimony to the company’s professional approach in marketing.


Wednesday, October 29, 2014

NIMN Presidential Election Manifesto - By Tony Agenmonmen.


Let the Sleeping Giant Arise - An Agenda For Restoration

Dear Colleagues in The Marketing Profession,

A few months ago, the Federal Government of Nigeria set up the National Conference made up of 492 delegates representing various interests groups in the Nigerian Project.  14 Professional bodies were invited and represented at the Conference. The following were the professional bodies:

-       Nigerian Bar Association (NBA)
-       Nigerian Society of Engineers(NSE)
-       Chartered Institute of Bankers (CIB)
-       Nigerian Medical Association (NBA)
-       Nigerian Institute of Architects (NIA)
-       Institute of Chartered Accountants of Nigeria (ICAN)
-       Association of National Accountants of Nigeria (ANAN)
-       Nigerian Institute of Public Relations (NIPR)
-       Association of Advertising Agencies of Nigeria (AAAPN)
-       Nigerian Institute of Estate Surveyors and Valuers (NIESV)
-       Nigerian Environmental Society (NES)
-       Nigerian Economic Society (NES)
-       Historical Society of Nigeria (HSN)
-       Road Transport Employers Association of Nigeria (RTEAN) were

Sadly, our National Institute of Marketing of Nigeria (NIMN), chartered by an Act of Parliament, and arguably the mother of all professions, was not seen as worthy to be represented at the conference. 

In a way, this summarises the sorry state of affairs of the National Institute of Marketing of Nigeria, today.  It could be so easy to start listing the reasons why we have found ourselves where we are.  We can continue to bemoan our fate as an institute, but this is where we find ourselves at this moment.  We can continue to trade blames about who “done it”, but it does not change the situation and we remain where sadly, we are.  We can even re-brand, but as great marketing professionals, we all know that re-branding a bad product changes nothing, so we remain where we are.  To recap, this is where we are and this is where we find ourselves.  I am not at this time confident that many of us can stand tall in the public place today and proudly claim to be members of the National Institute of Marketing of Nigeria.



My name is Tony Agenmonmen.  I am passionate about marketing and I have practiced marketing all of my career life. I am concerned and indeed angry about the current state and status of our institute.  I believe many of us are also concerned.  I therefore feel challenged that the time has come for us to move beyond just being concerned, to taking affirmative action. I know many of us have a great vision for a great institute.  However, in the words of  Joel A Barker, Vision without action is merely a dream…….Vision with action can change the world”.

I am therefore offering myself to run for the Presidency of our potentially great Institute. I want to lead the vision and action for a change that will genuinely reposition the institute and restore it to its rightful place in the comity of professional organisations in Nigeria, and with time, in Africa and rest of the world. 

I am persuaded that as great marketing professionals, we can do for the institute, what we do so very well for our companies’ brands.  Many of us have launched and re-launched brands that have gone on to be winners in the market place.  If we can do it for those brands, we can do it for brand National Institute of Marketing of Nigeria (NIMN).



Dj Xclusive Displays Amazing Shoki Skills At The Heineken Green Light Party


If you thought all there is to Cool FM’s DJ Xclusive is his mastery of the turntable, then think again.

The dashing disk jockey who was a guest at the Heineken Green Light party that held last Friday at Spice Route, displayed his mastery of the popular Shoki dance to the surprise of all present.

The party had Chris Brown's DJ, Babey Drew thrill all present with mixes from international and indigenous acts. 


7 Things You Missed Out On At The Heineken Green Light Party



The second leg of the Heineken Green Light party held last Friday at the Spice Route Club, Victoria Island, Lagos with the duo of DJ Spinall and Chris Brown’s DJ, Baby Drew on the wheels of steel.
The event served guests with a perfect dose of music, fun and an opportunity to network. Sadly, if you weren’t at the party, here are a few things you missed out on.

1.     A chance to meet one of the hottest couples in the entertainment industry, 2face Idibia and wife, Annie.
2.     A chance to take a selfie on the exquisitely arranged Heineken Selfie carpet
3.     A chance to show off your shoki skills and perhaps beat DJ Xclusive to it
4.     A chance to meet with some of your favourite Nigerian DJs
5.     A chance to party and make friends with people of like minds
6.     A chance to behold the ambience of the beautiful party venue


7.     A chance to experience the sounds from DJ Babey Drew's magic fingers 





Photos: Dora The Explorer's Fun Day In Lagos


Favourite Nickelodeon character, Dora The Explorer was in Lagos recently for the launch of the new Nick channels on DSTV, Nick JR. and NickToons. 

The kiddies heroine paid surprise visits to radio stations around Lagos to the delight of those present. Kids were not left out of the fun as they took pictures and had fun with Dora. See photos below: