From what started as an idea and a quest to explore and transform the beauty and style industry, the Recare brand has grown to become the quintessential name for beauty, fashion and style, not just only in Nigeria, but in Africa as a whole.
With a renowned brand that is the consumers premium choice for hair and scalp solutions, a world class hair institute and a corporate philosophy that seeks to empower Africans with beauty and style knowledge which will give them the confidence to reveal their inner beauty, Recare has over the years established itself as a leader by kilometers when it comes to beauty and style.
“It has been an amazing and awesome experience, Recare CEO Chika Ikenga says. “It’s quite ironic how time can fly when you love what you are doing, and you are seeing witnessing the testimonies firsthand. I’m particularly thrilled seeing the achievements we’ve recorded so far. It’s also good to see how fast the industry has grown over the past years. I’ll say our journey marked the definition of hair care in Nigeria beyond its functional benefits to making it a lifestyle. And looking back, I think we’ve done extremely well, though there’s still much more to be done”.
"We're more than a personal style company, Ikenga who studied Industrial Chemistry at the University of Nigeria Nsukka, says.”We're a lifestyle; a culture. And our corporate philosophy says it all..."
And, as part of plans to commemorate the upcoming 14th anniversary, Ikenga is opening the doors of the fabulous facility that houses the Natures Gentle Touch Institute, to Celebrities, select consumers, beauty connoisseurs and industry leaders from all over the country.
Our brand ambassadors Oluchi and Agbani as well as several other celebrity friends and partners, will be hosted to a classy evening of cocktails, music and dance".
And that's not all. Recare is giving away products and scholarships worth N14 Million; as well as rewarding 14 great individuals that have been instrumental to the growth of the hair care and beauty industry in Nigeria over the past 14 years.
"We're announcing all these details soon. Plus other plans for our special anniversary."
When will all these take place? In a matter of weeks! "Once we agree on a date, we'll make it public. But trust me, it's happening very soon", an excited Ikenga says.
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