NEWS RELEASE
July 1, 2011
Lagos| Nigeria - MTV Networks Africa and Silverbird Television are to
add extra sizzle to the MTV Base block on STV, by introducing an
intense new Nigerian ‘flava’ to their early-evening programme line-up.
Starting July 2011, MTV Base and Silverbird Television will introduce
a series of brand new, co-produced TV shows on their 18:00-19:00
block, airing Monday to Saturday. The shows will include a host of
Nigerian themed music and lifestyle programmes and the partners’ first
ever Friday night entertainment show, to be filmed on location in
STV’s Lagos studios.
The new-look MTV Base block on STV will include The Official Club
Chart (a weekly Nigerian club chart mixed by top Nigerian DJs) and
Street Request, a weekly request show that will see MTV camera crews
invading various Lagos hotspots to ask viewers to select their hottest
jams.
Tuesday nights will witness the welcome return of MTV Base quiz show
Base.IQ, the ultimate pro-am test of music knowledge, while Wednesday
evenings will see the makeover of MTV’s famous format MVP (Most Voted
Playlist), with a purely Naija twist - as viewers take over the
programming reins to choose their favourite Nigerian videos.
The highlight of STV’s MTV Base block will be an exciting off-the-wall
Friday night studio-based show, packed with stars, celebrity
interviews, entertainment news and hot new music videos. Starting 5
August 2011, the as-yet unnamed show will be hosted by a top Naija
celebrity, ably assisted by VJ “C-VON” Okpala.
As an added treat, through July and August, C-VON will be hosting a
special series called Flashback – looking back at some of the coolest
Nigerian content from the MTV Base’s programming archive.
Full of treats, Flashback is the place to catch sight of exclusive
footage of Nigerian stars before they “blew up”, including a younger
2Face Idibia talking about his journey to stardom or a youthful D’Banj
before he really hit the big time in 2006!
The late-nite MTV Base’s block, airing on STV 23:00-00:00 Wednesday to
Saturday, will continue to showcase international programming sourced
from MTV channels around the world including longform music
programming, reality shows, documentary series, awards shows and drama
series.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV
Networks Africa, “We are thrilled to work with STV to elevate the MTV
Base block to the next level by introducing relevant and edgy
programming that is tailored squarely for the Nigerian youth
audience”.
Commented Guy Murray-Bruce, President, Silverbird Television: “STV is
very proud to partner with MTV on this venture as not only are they a
global brand but one that caters for the youth market which
constitutes over 60% of the world’s population. It’s a market that STV
believes in and caters for via our content on TV. Together STV and MTV
are providing quality content on TV for the youth of Nigeria”.
----ENDS----
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