MTV Networks Africa (MTVNA)
has been pronounced Broadcaster of The Year at the SatCom Star Awards, the
annual ceremony that celebrates excellence in the African satellite and
broadcast industry. MTVNA received the award jointly with Discovery Networks.Designed
to celebrate the continued growth and success of the satellite marketplace, the
SatCom Star Awards highlight exceptional performers and innovators within the
industry.
The award was announced at a
gala dinner in Johannesburg, South Africa on 22 May 2012, during SatCom Africa,
the annual gathering of African satellite and broadcasting professionals. The winners were judged by satellite industry
leaders.
MTV Networks Africa Senior
Vice President & Managing Director, Alex Okosi, accepted the award from
Jaylene Naidoo, General Manager, SatCom Africa.
Commented
Okosi, “For seven years, MTV Networks Africa has brought innovation and
excitement to tens of millions of viewers across Africa, introducing strong new
brands that resonate with distributors, audiences and advertisers alike. We are thrilled to receive recognition of our
achievements by our industry peers.”
MTV
Networks Africa is a pan-African multimedia entertainment network responsible
for the African business operations of global media powerhouse Viacom
International Media Networks (VIMN). The
network is dedicated to delivering high quality, targeted, music, youth, kids’,
comedy and general entertainment content and experiences to audiences aged
4-49+ in sub-Saharan Africa. The network’s English language portfolio currently
consists of:
·
MTV Base – the ‘African’ MTV channel – MTV Base is
a fully-fledged ‘urban’ African music and youth lifestyle channel with African
music videos and African programming. The channel is targeted at 16-24s
·
MTV Euro – the ‘international’ version of MTV in
Africa, MTV includes international music videos and youth lifestyle programming
sourced from UK, Europe and the USA
·
VH1 – international music and lifestyle channel for
older viewers
·
Comedy Central – round-the-clock comedy
entertainment for viewers 16 to 49
·
BET - contemporary
entertainment for young adults
Distributed
via a combination of pay-TV/DTH, FTA, IPTV and DTT affiliates, MTV Networks
Africa channels can be seen on distribution platforms in 50 countries across Africa including DStv (pan Africa), Zuku (Kenya),
Zap (Angola, Mozambique), CV Multimedia (Cape Verde), StarTimes (Burundi,
Kenya, Nigeria, Rwanda, Tanzania, Uganda), STV (Nigeria), AIT (Nigeria), WBS
(Uganda), and GHOne (Ghana).
Across
brand, innovative programming continues to be a mainstay of MTVNA’s ethos,
including high quality African productions such as the HIV and AIDS drama Shuga:
Love, Sex, Money, which captivated the continent for a second season in
2012 while the Nigerian based Big Friday Show (BFS) fronted by
Nigerian comic Basketmouth upped the game for African talk shows on the
continent and achieved record ratings in Nigeria. The pro-social multimedia campaign MTV
Base Meets…with MTN broke new ground by connecting young African
individuals with world statesmen, entrepreneurs and opinion leaders including
Nobel Prize Laureate Madame Ellen Johnson-Sirleaf, Rwandan President Paul
Kagame, R&B star Alicia Keys and controversial politician Julius
Malema. A new Comedy Central series Comedy
Central Presents…Live at Parker’s shines a light on the African
stand-up comedy scene.
MTV
Networks Africa offers flexible and highly targeted marketing platforms for
brands seeking creative marketing solutions and is a partner of choice for key
brands in multiple sectors including Alcohol, FMCG (including Food), Retail,
Automotive & Telecommunications.
Among the brands currently partnering with the network are: Access Bank,
Reckitt and Benckiser; McDonalds; Brandhouse; Distell; Unilever; L’Oreal; Cell
C; Emirates; Coca Cola; Prima Toys and MTN.
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