The premium global singing competition,
which seeks to discover talented singers and make them into superstars, debuted
in Nigeria in 2010 and has since then become Nigeria’s favorite TV show.
Nigerian Idol season IV will be produced by
Optima Media Group while global brands Etisalat and Pepsi return as major
sponsors this season. Producers say a new co-host will team up with urbane on-air
personality, Ill Rhymz to deliver a captivating season.
“The last three seasons have seen Nigerian
Idol grow to become the most viewed music reality show especially among the
youth”, says Rotimi Pedro, CEO of Optima Media Group. “The fourth season will
be an even more exciting television experience as we have raised the standards
in terms of content, production and overall interactivity with this edition”, says
Mr. Pedro.
Official sponsor, Etisalat as
well as other sponsors have ensured that everyone is a winner on Nigerian Idols
season four as all finalists will receive premium prizes. The winner of the
show gets N7.5 million cash prize, a Galaxy Tab, a Blackberry, an iPod and a
brand new SUV car. The first runner up will get N1.5 million prize, a Galaxy
Tab, Blackberry and iPod; and the 2nd runner up will receive N1million, a
Galaxy Tab, a Blackberry and an iPod. In addition, each of the finalists from
4th to 10th place will also receive N100, 000, a Galaxy Tab, a Blackberry and
an iPod.
Judges for the show will be
announced later, say organizers. Nigerian Idol season IV airs from February
through June 2014, where a winner will be announced at an elaborate grand
finale event.
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