Nigeria's leading malt brand Amstel Malta has launched
its new campaign with the premiere of the long awaited inspirational
"film" The Journey
with superstar actress Genevieve Nnaji and iconic footballer John Mikel Obi as
lead acts.
This project is in line with the brand's commitment to
helping young Nigerians be the best they can be.
The commercial, which was premiered at the second
edition of Africa Magic Viewers Choice Awards, took place on Saturday, the 8th
of March 2014 in Lagos with Amstel Malta as the event's official sponsor.
The unveiling of "The Journey"
was one of the high points of the event.
Mikel and Genevieve star in the Nollywood-style clip,
portraying the odyssey of their rise to national and global acclaim - the
humble beginnings, the struggles through uncertainty, initial breaks and major
breakthroughs.
No details yet on the particulars of the deal, but it
is confirmed both stars will feature prominently in Amstel Malta campaigns for
the next few years.
"It's a message to young Nigerians" says
Amstel Malta brand manager Hannatu Ageni-Yusuf. "A message of hope, of
resilience, of ambition and the power of possibilities.
"We all have to prepare and plot our journeys to
success and Amstel Malta is committed to empower our consumers all the way.
That's why we have constantly supported MultiChoice in rewarding the best of
Nollywood through the AMVCAs.”
The new brand ambassadors and co- stars, Genevieve and
Mikel, confirmed they're excited to be part of a project that encourages and
inspires young Nigerians.
"It's a honour to be a part of this" says
Genevieve who has risen through many hurdles to become one of the greatest
actresses from Africa. She became the first Nigerian actress to be profiled on
the Oprah Winfrey Show and is acknowledged globally as one of Nollywood's
leading ladies of all time.
Mikel Obi also emphasized how glad he is to be a part
of the project. “I’m very happy to have an opportunity like this to inspire
young Nigerians to be the best they can be. Life is not always a bed of roses,
so we all have to learn to make the most of it even in the midst of the
struggles that we might face” he said.
According to Ageni-Yusuf, "The campaign will also
include a multi-platform series that'll tell the journey to success stories of
some of today's most inspiring Nigerian figures".
Kindly follow this link to view the TV
commercial:
Amstel Malta – The Journey ft. John Mikel Obi http://youtu.be/
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