VIMN Africa’s flagship channel MTV Base has announced that
the spectacular awards show and music celebration, MTV Africa Music Awards (MAMA)
will hold this year.
The announcement which was made today at a press conference in
Durban South Africa by Senior Vice President & Managing Director, Viacom
International Media Networks (VIMN) Africa, Alex Okosi along with the Head of
Department of Economic Development & Tourism, KwaZulu-Natal Province, Desmond
Golding, Managing Director, Pernod Ricard South Africa, Conor McQuaid and Channel Director, MTV Base, Tim Horwood
who were in attendance.
MTV Africa Music Awards 2014, which is sponsored by South
Africa’s leading Tourist destination, KwaZulu-Natal Province and supported by Absolut, will hold at the Durban International Convention
Centre (ICC) in Durban, South Africa on Saturday, 7 June 2014.
Celebrating musicians and achievers who have made the most
impact on African youth culture throughout the year, MAMA 2014 will feature dazzling performances from Nigerian artists
along with other African and international artists. The awards will also
include signature collaborations between artists of different genres and cultures,
which will be the high point of every show.
Artists
will be recognised in thirteen different award categories including Best Male, Best
Female and Best New Act. This year, three new “lifestyle” awards will be added
to the music categories, including the “MAMA Leadership Award” and “Personality
of the Year”. A special award, “Transform
Today by Absolut” will celebrate the power of young individuals to transform
the image of Africa through their creativity and vision.
The awards will be preceded by three stunning “Road to MAMA” events in Durban, South
Africa, Lagos, Nigeria and Nairobi, Kenya, building up to the main show, featuring
MAMA nominees alongside the most current local artists and DJs. The
events will take place during April and May 2014.
Commented Alex Okosi, Senior Vice President & Managing
Director, Viacom International Media Networks Africa, “We are thrilled that the
MTV Africa Music Awards KwaZulu-Natal will be taking place in South Africa for
the first time in its new evolution. KwaZulu-Natal Province is rich in both
infrastructure and amazing sights, and we are excited that Durban will be the
backdrop for showcasing Africa’s best talent to the world.”
Commented Desmond Golding, Head of Department of Economic
Development & Tourism, KwaZulu-Natal Province, “After the major success of
the MTV Africa All Stars event in Durban last year we are delighted to welcome MTV
Base and the MAMA awards to KwaZulu-Natal this June. KwaZulu-Natal including
Durban is the premier home for major events in South Africa. Our success and
reputation in staging these ground-breaking events has ensured that the
contribution to economic growth and tourism stimulation continues to be ever on
the rise.”
Conor McQuaid, Managing Director, Pernod Ricard South Africa, commented: “Each generation there are a handful of
artists who leave a transformative mark, and the MTV Africa Music Awards most
certainly celebrates those artists who are at the cutting-edge of the thriving
music industry here on the African continent. As a brand Absolut has
continuously pushed the boundaries of contemporary culture through creative
collaborations with artists such as Andy Warhol, Spike Jonze and Swedish House
Mafia. So we are thrilled to be associated with these awards that celebrate artists
who define and transform the musical zeitgeist of Africa.”
First
staged in 2008, the MTV Africa Music
Awards has recognised the talent of musicians from across sub-Saharan
Africa, rewarding
iconic artists such as 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep,
D’Banj,
Lira, Nameless, Wahu, Fally Ipupa, Cabo Snoop, Zebra & Giraffe, and
many more. The 2014 awards are open to all artists whose
music videos have been accepted for airplay on MTV Base (DStv Channel
322) or MTV
(DStv Channel 130) during the qualifying
period 20 March 2013 to 19 March 2014.
The 2014 MTV Africa Music Awards will premiere on MTV Base
(DStv Channel 322), MTV (DStv Channel 130) and other partner channels around
the continent in June 2014.
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