A new 'study' by Heineken finds that club goers are more likely to drink responsibly if they're being entertained through the night by a top quality DJ.
By tallying the number of drinks served at the bar at one of Miami's most popular clubs, Mansion, Heineken researchers discovered that people drank about 41% fewer drinks when Dutch superstar DJ Armin van Buuren was behind the turntables than they did when an anonymous DJ performed the night before.
The conclusion here is that the more dancing people do during the night, the less the total volume of alcohol consumed.
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