Beep!!!
Your device just made that familiar
noise to alert you of a new email and at the first glance, you realize it’s
from a competing Public Relations agency or brand. For a moment, you
wonder why you are on their mailing list and contemplate deleting the message.
Of course, deleting it
isn’t a bad idea, especially if the agency in question was the one that denied
yours the chance of hitting the account. Femi Falodun of Black House Media Digital says,‘I read competitor's press release,
sometimes just to pick holes in their stories and have a jolly good laugh.
Yeah, I know...it's evil’
However, if you look
past that and take a few minutes to read the release you may be learning a few
things including:
1. How To Better Your
Next Release: This is very advisable especially if the mail is from a reputable
agency. The story angle, language and arrangement are part of the many things you
may learn during the short read.
2. Campaign Ideas: If
you are observant enough, from the language and style of the release, you may
be able to decode the strategy being employed for the campaign and add to your
arsenal, if you wish.
3. Stay Abreast Of The Industry: If you desire to be an
all-round player, grounded with the knowledge of the happenings in the
industry, this is a great approach to getting this done.
4: Writing for audiences: What are the notable keywords in
the release? Is the language blog style or long read newspaper style? Are they
speaking the audience’s language better than your agency?
5: New Contacts? Imagine if you just got a blast with all
the contacts in an industry you’ve been prospecting? Little blessings, yeah?
6: How not to: And in case there’s nothing to learn from
this lousy release with all the typos in the world- you’ve just learnt one big
lesson on How not to be an agency that sucks. Spell and grammar checking and
impeccable writing are the holy grail of communication.
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