A decade after bursting onto the world stage, Viacom International Media Networks (VIMN) Africa and MTV Base (DStv Channel 322) are once again shining a global spotlight on African music, creativity and achievement at the fifth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music
Awards KwaZulu-Natal 2015, brought to you
by KwaZulu-Natal Province in association with Absolut and
in partnership with The City of Durban, returns to the Durban
International Convention Centre (ICC), KwaZulu-Natal, South Africa on Saturday
18 July 2015.
The definitive annual
celebration of African talent, MAMA 2015 takes “evolution” as its
theme, recognising and rewarding musicians and achievers who have made the most
impact on African youth culture over the last 12 months, while also celebrating
the development of the continent’s talent and creativity over the last 10
years. The ceremony will feature stunning performances from African and
international artists along with unique collaborations.
MAMA 2015 will celebrate African talent across 17 award
categories such as Best Male, Best Female,
Best Song and Best New Act Transformed by Absolut. The contribution of artists from Portuguese and
French-speaking Africa will also be recognised in the Best Lusophone
and Best Francophone categories. In line with the MAMA
2015 “evolution” theme and VIMN Africa’s 10-year celebration,
this year’s show will also feature a special edition Artist of the Decade
category to recognise artists whose careers have flourished
throughout the last 10 years. Additional categories include the MAMA
Leadership Award and Personality of the Year. The
nominations for the awards will be revealed on 11 June 2015.
Commented Alex Okosi, Senior Vice
President & Managing Director, Viacom International Media
Networks Africa, “We are thrilled that the MTV Africa Music
Awards will be returning to Durban and KwaZulu-Natal on 18 July, a date
famous for being the birthday of Nelson Mandela - what better day could there
be for staging this inspirational celebration of African achievement and
creativity that showcases Africa’s best talent on the world stage.”
Desmond Golding, Head of Department of Economic Development,
Tourism, and Environmental Affairs, KwaZulu-Natal Province, commented,
“In 2014, the
world saw how Durban and KwaZulu-Natal leveraged global events such as the MTV
Africa Music Awards to realise our tourism goals. After the major success of the MAMA in Durban
last year, we are delighted to welcome back MTV Base and
the MAMA awards to KwaZulu-Natal this July. By attracting
ground-breaking events like the MAMA to KwaZulu-Natal
and Durban, we continue to make a significant contribution to economic growth
and tourism in the region.”
Head of Durban Tourism, Phillip
Sithole, commented, “It is a
tremendous honour for The City of Durban to be host city once
again for the much anticipated MTV Africa Music Awards. The MAMA
is a celebration of Africa’s award winning musical achievements and we are privileged
to have this prestigious gathering in The City of Durban. We look
forward to an unforgettable event in Durban and may the MAMA continue
to be the best platform to bring Africa together on our shores and allow our
continent to enjoy the unique flavours of Destination Durban.”
According to Marketing Director, Pernod Ricard Nigeria, Sola
Oke, "We are once again proud to be part of a pan-African music
celebration such as
the MAMA.
The partnership allows us to once again connect with our target consumers whilst utilizing the MAMA
platform with our Africa is Absolut campaign, to be instrumental in helping transform artists’
lives by driving support for the nominees of the
Best
New Act Transformed by Absolut and showcasing their talent to all of sub-Saharan
Africa.”
Celebrating the pan-African
scope of the MAMA, the awards will encompass three stunning
surround events featuring MAMA nominees and superstar DJs to be
held in Durban (27 June), Lagos (3 July) & Kenya (1 August). Another key
element of MAMA 2015 will be a workshop for aspiring musicians in
the week prior to the awards.
First staged in 2008, the MTV
Africa Music Awards has recognised the talent of musicians, achievers
and personalities from across Africa, rewarding iconic artists and gamechangers
such as 2Face Idibia, Big Nuz, Davido, D’Banj, Flavour,
Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo,
Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz,
Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Zebra &
Giraffe, Uhuru, Wahu, and many more.
The MTV Africa Music Awards 2015 will broadcast live on MTV
Base (DStv Channel 322) and MTV (DStv Channel 130) on
Saturday 18 July. The show will also be transmitted worldwide on partner
stations and content platforms from 18 July.
For more information on the 2015
MTV Africa Music Awards KwaZulu-Natal, please go to www.mtvbase.com or http://mama.mtv.com, like us on Facebook at www.Facebook.com/
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