As the digital media landscape continues its phenomenal growth across Sub Saharan Africa, Ventra Media a full-service digital marketing agency in Nigeria has acquired the boutique content and social agency Naija Go Social to widen its creative technology and marketing solutions capacity.
Ventra Media renders services including digital strategy, web/mobile site and apps development, growing social media audiences and planning and buying digital media for brands and content owners. With the acquisition of Naija Go Social, Ventra Media adds additional expertise in website development, social media management and content production and marketing.
Daryn Wober, CEO and Founder of Ventra Media, commented, “We are very excited to announce this acquisition which we believe to be one of the first of its kind in Nigeria. Devesh has built one of the leading content marketing and social agencies in the region”
Under the terms of the deal, MD and Founder of Naija Go Social Mr. Devesh Uba will join Ventra Media immediately along with his team currently based in Nigeria and India
“As part of Ventra these skills will enhance our service offering, providing us with unparalleled digital marketing expertise and helping us to establish our clients and partners as leaders on digital. We are equally pleased that Devesh will be joining our senior management team. His wealth of experience in India and Nigeria working with agencies will be a great addition to Ventra” Daryn Wober added.
Giving his remarks on the acquisition, Mr Devesh Uba stated,
"I founded Naija Go Social two years ago to build a premier digital agency enabling some of the leading Nigerian brands to optimally leverage the fast evolving new media landscape. To this end we have managed to create a brand that is known for its superior quality and delivery skills”.
He further went to say, “Ventra Media’s acquisition of the business serves as a validation of our ability to make a meaningful difference to our clients' marketing and user engagement strategy. We firmly believe that with Ventra's breadth of experience and expertise in the Sub Saharan digital sector, we will be able to create sustainable value for our clients and our business.”
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