Lagos Digital PR Summit Set to Deepen Communicators’ Skill-Set in New Media

Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR) is set to achieve collective intelligence to equip and capacitate communicators in corporate and public affairs including bloggers with high-level digital media strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results at Lagos Digital PR Summit holding at the Nigerian Institute of Management, 22, Idowu Taylor, Victoria Island, Lagos between Wednesday 19th and Thursday 20th, October 2016 by 9am.

The Lagos Digital PR Summit, first of its king in Sub Saharan Africa, with the theme: New Media: Public Relations Practice in Networked Communities, is in partnership with Google, Microsoft, TrendWatching, Simon Page School of Marketing and leading digital marketing communications firms in Africa.

Participation fee is N75,000. However, attendance at the first session is free. For enquiries, please call: 08028482291, 08020673883 or email: info@lagos-nipr.org.

Speaking on the Summit, Chairman, Lagos State Chapter, Nigerian Institute of Public Relations, Olusegun McMedal said, “The two-day experiential Summit is targeted at Generation X and Millennials from diverse sectors who will converge to learn new insights about digital public relations in a technologically driven world. Presenters at the Summit will share practical knowledge on deploying, integrating and using social media Apps and tools to connect, inform, engage and evaluate campaigns in line with specific business goals”.

He added that the Summit aims to familiarise communication practitioners with ever changing Social media landscape and preparing them to change with it, exploring and expanding their reach and tie digital communications efforts back to the bottom line. According to him, Social media, when used correctly, can be an executive marketing tool, a global media for PR practice and a resource to garner consumer and competitor intelligence.

The Nigerian Institute of Public Relations (NIPR) is the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice. It has Chapters in the 36 States of the Federation including the Federal Capital Territory.

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