Spinlet Will Make You Move With It.
Once upon a time, music was defined simply as
entertainment. Not anymore. What now blares indiscriminately through our tv’s,loudspeakers,
stereos, iPods, mobile devices,earphones,et al, is unarguably, the most
powerful tool in human history.
In recent times, music has become the greatest
metaphor for dialogue, for commerce, for jurisprudence, for political, social
and economic revolution and, as always, for the inimitable mating of life and
death.
Recent statistics rate Nigeria as having the
largest mobile telephone subscriber base in Africa. With the population almost
grasping the 200 million mark, Nigeria already ‘boasts’ of over 100 million
active user lines.
This is the market thatSpinlet,Nigeria’s premier digital music
download platform, has chosen to dominate.
Spinlet is an international digital music
download servicefounded in 2006 in Finland and introduced to the Nigerian market
on May23,2012.
With a music catalogue comprising hundreds of
thousands of songs, spanning every imaginable genre of music,-from ‘apala’ to
‘techno’-subscribers are guaranteed, in the words of the company, ‘an exciting lifestyle experience
‘.
Subscribers wishing to download any song of
their choice can do so by simply downloading the free Spinlet app to their
mobile phone. After selecting any song of their choice,a fee (referred to as
Spinlet credit) is deducted from the mobile device and the song is downloaded
instantly.
However, Eric Idiahi, co-founder of the brand
argues that Spinlet is more than just a ‘digital music platform’and that to
appraise it as such, would be to critically miss the brand’s unique selling
point. “If this(music) is all Spinlet is about, he adds, we probably wouldn’t be
having this conversation.”
“Introducing Spinlet to Nigeria was really to
facilitate a collective dream of inspiring a much needed change in the Nigerian
music industry. In truth, we’re not doing anything differently, but I guess how
we choose to pursue our interests, in this case, the business of music, is what
separates us distinctly,from other digital music providers.”
“We are utilizing a whole new paradigm now.
The Nigeria music industry is rapidly changing and the secret to successfully
promoting our artists is really pretty simple: protect their interests.
Perhaps this explains why in less than 90 days
of its entry into the Nigerian market,Spinlet has already been lauded as a
change maker in the Nigerian music industry.With subscriber downloads far surpassing even
critics expectations, Spinlet's incursion into the Nigerian digital music
industry is almost legendary.
The challenges before this young brand in an
extremely competitive music market are enormous. Spinlet is not unaware.
However, its greatest asset as the company has continually re-iterated, is not
its international equity but its music subscribers across the world; individuals
from every demographic who have been able to find and enjoy expression on the
Spinlet platform.
In a country that is aspassionate about music
as it is about football,Spinlet has, in less than three months, gathered a
massive following.Not only is the brand partnering with existing popularplatforms
like Industry Nite to promote upcoming and established artistsacross the
country,it also partners with other brands such as the Fela Anikulapo Kuti Foundation, Gospel Night Live,Samsung Nigeria
and more.
“We’re using
a universal platform to connect with our consumersone individual at a time: interacting
withthem on numerous entertainment platforms which they can easily and readily identify
with. It’s been an amazing experience so far and the constructive criticism and
insights that have developed over the past months have proved invaluable to us
in further strengthening our brand.” says Mark Redguard,
Chief Marketing Officer.
Regardless of what sceptics may say, Spinlet
is here for the long haul. Despite the present challenges;namely ensuring that
consumers can utilize a hitch free digital music service 24/7,Spinlet has
already carved a solid niche as the one -stop platform for Nigerian artists,
new and upcoming, and a change maker driving the creation of an enabling
environment where Nigerian artists and their musiccan truly flourish.
Unlike most platforms that delve into other
areas, Idiahi is emphatic that Spinlet’s focus at least for now,is music.”I get
this question all the time, people are so concerned with the ‘destination’,
we’re more interested in the journey. We’re providing great music, protecting
the rights of Nigerian artists, building and sustaining a healthier economy and
driving positive change in the Nigerian entertainment industry. That has always
been Spinlet’s biggest dream and for us, for now, it’s enough that we are
living it.”
Such
big aspirations coming from such a young brand issweet music to subscribers ears.
If the company remains true to its dreams,there’snodoubt, that Spinlet willdefinitely
make us move with it.
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