NIMN Presidential Election Manifesto - By Tony Agenmonmen.

Let the Sleeping Giant Arise - An Agenda For Restoration

Dear Colleagues in The Marketing Profession,

A few months ago, the Federal Government of Nigeria set up the National Conference made up of 492 delegates representing various interests groups in the Nigerian Project.  14 Professional bodies were invited and represented at the Conference. The following were the professional bodies:

-       Nigerian Bar Association (NBA)

-       Nigerian Society of Engineers(NSE)

-       Chartered Institute of Bankers (CIB)

-       Nigerian Medical Association (NBA)

-       Nigerian Institute of Architects (NIA)

-       Institute of Chartered Accountants of Nigeria (ICAN)
-       Association of National Accountants of Nigeria (ANAN)
-       Nigerian Institute of Public Relations (NIPR)
-       Association of Advertising Agencies of Nigeria (AAAPN)
-       Nigerian Institute of Estate Surveyors and Valuers (NIESV)
-       Nigerian Environmental Society (NES)
-       Nigerian Economic Society (NES)
-       Historical Society of Nigeria (HSN)
-       Road Transport Employers Association of Nigeria (RTEAN) were

Sadly, our National Institute of Marketing of Nigeria (NIMN), chartered by an Act of Parliament, and arguably the mother of all professions, was not seen as worthy to be represented at the conference. 

In a way, this summarises the sorry state of affairs of the National Institute of Marketing of Nigeria, today.  It could be so easy to start listing the reasons why we have found ourselves where we are.  We can continue to bemoan our fate as an institute, but this is where we find ourselves at this moment.  We can continue to trade blames about who “done it”, but it does not change the situation and we remain where sadly, we are.  We can even re-brand, but as great marketing professionals, we all know that re-branding a bad product changes nothing, so we remain where we are.  To recap, this is where we are and this is where we find ourselves.  I am not at this time confident that many of us can stand tall in the public place today and proudly claim to be members of the National Institute of Marketing of Nigeria.

My name is Tony Agenmonmen.  I am passionate about marketing and I have practiced marketing all of my career life. I am concerned and indeed angry about the current state and status of our institute.  I believe many of us are also concerned.  I therefore feel challenged that the time has come for us to move beyond just being concerned, to taking affirmative action. I know many of us have a great vision for a great institute.  However, in the words of  Joel A Barker, “Vision without action is merely a dream…….Vision with action can change the world”.

I am therefore offering myself to run for the Presidency of our potentially great Institute. I want to lead the vision and action for a change that will genuinely reposition the institute and restore it to its rightful place in the comity of professional organisations in Nigeria, and with time, in Africa and rest of the world. 

I am persuaded that as great marketing professionals, we can do for the institute, what we do so very well for our companies’ brands.  Many of us have launched and re-launched brands that have gone on to be winners in the market place.  If we can do it for those brands, we can do it for brand National Institute of Marketing of Nigeria (NIMN).

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