Some of Nigeria’s top celebrities teamed up with
Beat FM OAP, Gbemi Olateru Olagbegi to give out Gbémisókè shoes to
eager fans on Social Media.
Pop Diva, Tiwa Savage reacted to the
launch with an excited tweet where she joked about the impact of the new shoe
line on the pride she takes in her small feet. In her words, “So I
used to feel cool with my small sized feet till Gbemi put salt in my garri and
launched and launched her shoe line catering to bigger sizes and the annoying
part is that they are adorable cute and classy”
R&B singer Iyanya also
thrilled followers on social media with a surprise giveaway of brand new pairs
of Gbémisókè shoes.
Comedian and TV host Tee-A then added his voice to the chorus,
sponsoring his own giveaway of Gbémisókè shoes to Twitter followers soon after.
Actor,
Gideon Okeke, Music producer, Dee Tunes and Song writer, Lami Philips were also
not left out as they also gave out pairs of Gbémisókè shoes to their fans on
social media.
Speaking recently on why the shoes are very
affordable, Gbemi commented:
“I’ve been asked why the shoes are so
affordable. Truly, I didn’t want to make a luxury line. There are many brands
doing that already. I know a lot of Nigerians who cannot afford luxury items.
So I wanted something that solves the big feet problem, something very
fashionable, and something very affordable. I’m happy we’re able to achieve all
three with Gbémisókè.”
Gbemi who is a princess from Owo kingdom
in Ondo state thus becomes the first on-air personality in Nigeria to have her
own shoe line. She earlier revealed that the name Gbémisókè means
“Lift me up’ in her native Yoruba language. In her words, "It’s quite
tough for women like me who wear UK size 9 and up, to find nice shoes. Most
stores don’t carry such big sizes, and when they do, they sell out quickly.
After complaining for years, I decided to create a line to make life easier for
women like me who have bigger feet."
The shoes, which are from Gbemi’s
eponymous line are specially designed for women whose shoe size is larger than
41. The OAP launched the shoe line with a promise to take care of the market
segment of women who wish to wear shoes that are comfortable without breaking
the bank.
Gbémisókè shoes are currently
available on online stores Konga and Jumia range from fashionable flats to
pumps and mules and they currently retail for between N7000 and N9000.
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