… This Year’s Theme is Tagged “Creativity Inspires Life”
The
annual Lagos Advertising and Ideas Festival (LAIF) is set celebrate ideas and
reward creative excellence by Nigeria’s most creative minds in advertising, media
and marketing in a week long program of activities that will culminate to the
Award Dinner on November 21, 2015 at the Civic Centre, Victoria Island, Lagos.
The
festival will kick off on November 18, 2015 with the Young LAIFERs competition,
a platform where young practitioners and budding creative talents showcase
their creativity. This will be followed by the LAIF Awards Seminar on November
20, 2015, which is expected to pool about 500 participants from the Marketing
Communications industry.
It
will be facilitated by the industry big weights including CEO X3M Marketing
Ideas Limited, Steve Babaeko, Freelance Films/Commercial Director, The
Association Publishing Group South Africa, Liam Cundill and others. Exhibitors
include the Fashion Designers Association of Nigeria (FADAN), ace Nollywood
producer, Kunle Afolayan and O2 Academy.
Founded
in June 2006, LAIF is a brainchild of the Association of Advertising Agencies of Nigeria (AAAN) formerly known as
Association of Advertising Practitioners of Nigeria (AAPN). The association is
the umbrella body that coordinates and
promotes the interest of Advertising Agencies in Nigeria.
LAIF was established in line with AAAN's mission to regulate
the practice of advertising among member-agencies with the aim of improving
standards and encouraging symbiotic relationships among practitioners and other
related bodies, in order to enhance the business environment and move the
industry forward.
A LAIF Managing Board was also instituted after its
maiden edition. The board was given a three-year mandate to oversee to the effective
planning of the festival. Today, the board is headed by Ikechi Odigbo while CEO
X3M Ideas, Steve Babaeko occupies the vice-chairman position.
Speaking
on the festival programme, Chairman LAIF Managing Board, Ikechi Odigbo remarked.
“The committee has done excellently well
in planning this unique landmark of LAIF. We are celebrating a decade of
consistency and integrity and it is our delight that the creative industry is
celebrated in this manner."
The
award dinner will be preceded by a pre-award party where staff of various
agencies will congregate in a relaxed environment to celebrate a harvest of
ideas.
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